Resume

Experienced Director of Communications with a passion for storytelling and innovation. Skilled in leading multi-channel comms teams, thought leadership, content creation, and brand management. Savvy written, verbal, and digital communication skills that are proven to engage and inspire the audience toward action.

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CORE COMPETENCIES
  • Digital Strategy
  • Content Development
  • Website Development
  • Project Management
  • Budget Management
  • Advertising & Lead Generation
  • Analytics & Reporting
  • Team Development
PROFESSIONAL EXPERIENCE

Presbyterian Church (U.S.A.) Presbytery Mission Agency – Director of Communications

JULY 2021 – PRESENT

Provides strategy, planning, personnel, and operational management for the ongoing work of communications priorities and initiatives to further achieve organizational mission, vision, strategic plans, and culture.  

  • Directs a cross-function team of 20+ employees —mentors and coaches team members, resulting in a 30% increase in employee engagement and satisfaction scores. 
  • Provides strategic and tactical guidance for all digital media channels, websites, and email campaigns. Plans and organizes paid digital advertising campaigns. Continuously analyzes campaign performance, adjusts strategies, and optimizes for maximum ROI. 
  • Skilled in content development, led the merger of three websites into implementing a singular new website design and content curation, focused on UX and implementing SEO best practices to ensure visibility and drive traffic. 

Created and implemented a strategic communications plan for social media and media relations to raise awareness of the Presbyterian Mission Agency (PMA) of the Presbyterian Church (U.S.A.) and its work.

Presbyterian Church (U.S.A.) Presbytery Mission Agency – Social Media Strategist

JULY 2020  – APRIL 2022

  • Served as the sole adviser for 10,000 churches on social media strategy and best practices
  • Responded to and followed through on requests for information from the media, working with key leadership and stakeholders to determine the appropriate, accurate response.
  • Created and managed social media advertisements for national campaigns and events while developing, implementing, and measuring national social media campaigns to increase awareness and/or funding.

Decker Consulting – Director of Innovation & Communication

MARCH 2020 – PRESENT

Responsible for developing, integrating, and implementing a broad range of communications activities relative to the strategic direction and positioning of the organization and its leadership. 

  • Launched an organization’s first email marketing campaign focused on client needs, increasing the subscriber base by 242%. 
  • Planned and organized paid digital ads and crafted Paid/Earned/Owned (PEO) digital marketing strategy. Developed and executed email marketing campaigns that nurtured leads, educated prospects, and supported retention efforts.
  • Successfully identified and capitalized on social media opportunities, resulting in a 65% growth of Facebook followers and a 53% increase in average engagement. 

Beargrass Christian Church – Director of Communications

JANUARY 2019 – JULY 2021

Strategic leader responsible for developing and implementing comprehensive communication strategies that enhanced the organization’s brand, reputation, and stakeholder engagement. This role involved overseeing internal and external communication channels, managing media relations, and ensuring consistent messaging to effectively convey the organization’s goals and values.

  • Identified social media opportunities and developed an actionable execution plan, resulting in the growth of Facebook ‘likes’ by more than 10x and increased Instagram followers by 60%. 
  • Led transition and implementation of new website design focused on improved UX and content curation incorporating SEO best practices. Drove a 200% increase in web traffic through integrated digital campaigns. 
  • Produced and edited videos to create high-quality and engaging content while saving thousands of dollars per year in production costs. Coordinated live streaming events broadcast and post-production content for use across media channels. 

St. Marks United Church of Christ – Director of Formation & Communication

JULY 2017 – DECEMBER 2018

Assessed business and organizational communication needs, resulting in the development and execution of a comprehensive digital communication strategy utilizing tactics to achieve organizational objectives and key results. Developed brand guidelines, resulting in consistent messaging across all channels. 

  • Partnered with leadership to create streamlined processes and consistent brand messaging.
  • Designed and implemented communications campaigns utilizing social media, email, print, and digital media. 
  • Collaborated with key stakeholders in the development and production of visual content. Recommended and developed strategies for growing and leveraging social media follower base.

Knox Presbyterian Church, Cincinnati, OH  – Director of Christian Education

JULY 2015 – JULY 2017

Responsible for overseeing and developing comprehensive educational programs, facilitating members’ spiritual growth and understanding through curriculum planning, teacher training, and community engagement. 

  • Responsible for hiring, training, scheduling, and supervising all department employees (10+). Developed and executed volunteer recruitment, retention, and training programs for 80+ volunteers. 
EDUCATION/CERTIFICATIONS

University of Louisville, Louisville, KY – Bachelor of Arts, Communication

Louisville Presbyterian Theological Seminary, Louisville, KY – Master of Divinity

Certified Facebook Community Manager – Since 2020

MILITARY EXPERIENCE

United States Air Force  – Air Surveillance Technician 

  • Air Force Achievement Medal
  • Aerial Achievement Medal